Why Wisconsin doesn't 'shy away from' NIL, transfer portal (2024)

The college sports world has been in a state of constant change over recent years with the advent of the transfer portal and name, image and likeness, not to mention major changes in recruiting rules.

Like them or not, University of Wisconsin volleyball coach Kelly Sheffield knows that the most successful programs are those which adapt to these changes.

“The rules that we have right now, I think there was good intent behind it,” Sheffield said. “But I don’t think you should restrict open dialog. I think that makes it tougher on families.”

Under the new rules, a majority of players have committed in the first few weeks, before they are allowed to take official or unofficial campus visits beginning on August 1. Those who do hold off often wait until school starts and matches are played in September.

Wisconsin has been active in the transfer portal over the years, bringing in a number of key contributors. The current 2024 roster has four transfers — Sarah Franklin, Caroline Crawford, Carter Booth and Carly Anderson — among its 15 players.

Sheffield is open to all methods of bringing talent into the program but doesn’t intentionally keep a scholarship open for potential transfers.

“I think it’s always good to have flexibility,” he said. “But we want players that fit, whether that is somebody coming out of high school or somebody coming from another program. If the fits happen to be a lot of high school players, then that’s how the roster is. If it happens to be a lot of international players, then that’s it. If it happens to be a lot of transfers, then that’s it.

“Given the choice you’d rather have a player for four or five years. There are a lot of advantages to that. But we’re not thinking that’s the only way that we’re going to recruit.”

Looking ahead, Sheffield sees the possibility of the current 12-scholarship limit expanding as part of the recent NCAA legal settlement that could allow conferences or individual schools to determine the number of scholarships per sport.

“I would anticipate a lot of schools’ roster sizes will look a lot different than it does now by the time this class starts college,” he said.

As for NIL, Sheffield said it’s not the high profile issue in volleyball that it has become in football and basketball. And while NIL is not necessarily a conversation starter with recruits, it’s also not something he avoids when it comes up.

“I would just say that if somebody is going somewhere because of the money, they’re not going to be a fit for our program,” Sheffield said. “But I would say that when you go to a program that has a pretty large fan base and a passionate following, the opportunities for NIL are a lot higher than for programs that don’t have much of a following.

“We have not entered a pay-for-play type of deal here with our program. What schools are and will there be more of that going in, I think we’ll find out in a couple weeks?

“We don’t shy away from NIL. It’s a great opportunity that student-athletes have. It would be foolish for us to not talk about what their opportunities are, but it also would be a red flag if that’s the only reason why people are making their decision. So it’s part of it, but it’s certainly not how we’re leading off the conversation. There’s so much more interesting things to talk about.”