The Top 15 Richest TikTokers, Ranked By Their Net Worth (2024)

TikTok has become one of the best ways for content creators and influencers to make money in social media today. Though some TikTok stars don't declare their financial status; for example, Mashtag Brady's net worth remains a mystery, plenty of others have their totals listed. They make plenty of cash from both the money TikTok pays the content creators to endorsem*nt deals to their growing fame leading them to branch out to other avenues like movie roles and reality TV appearances.

Much like YouTube and Instagram, TikTok allows video creators and influencers to earn a lot of cash by using monetized content, such as product placements in videos. Many content creators on the app have been earning millions and have worked out deals with many companies to earn thousands of dollars for each post they make for a specific product. Many social media celebrities have even moved their internet fame to television, movies, and stage shows, amassing even more wealth thanks to TikTok.

15 Loren Gray

$5 Million

Loren Gray started her TikTok career when she was in the 6th grade in 2015, back when the app was still known as Musical.ly. Gray has over 53.8 million followers on the app and is one of the most famous content creators worldwide. After signing with Virgin Records in 2018, she released eight singles and launched her music career. She has also worked with some of the biggest brands out there, such as Burger King, Hyundai, Sketchers, and Revlon.

Gray collaborated with Lost Kings on a song called "Anti-Everything," which reached #32 on the U.S. Dance chart. She also appeared in the 2020 music video "The Man" by Taylor Swift, which increased her popularity even more. She started on TikTok like so many others with lip-sync videos before moving on to posts about music, beauty, and fashion topics. She also started a jewelry brand called &always. Her reported net worth is $5 million (via Celebrity Net Worth).

14 Baby Ariel

$6 Million

Baby Ariel was a TikToker long before TikTok existed. She started posting lip-sync videos on the app when it was known as Musical.ly. With over 36.7 million followers on the app, she has now ventured into other forms of video entertainment, such as acting and dancing as well. She has been featured by People Magazine for her anti-bullying campaign. Other publications such as Forbes, Billboard magazine, and USA Today called her one of the most influential personalities online.

She has also made her debut in TV shows and movies on Nickelodeon (Henry Danger) and the Disney Channel (Bizaardvark). Baby Ariel also appeared in the 2023 horror movie Oracle. She posts much less now than she used to on TikTok, but with her reported net worth, she doesn't have to do as much work on social media platforms. The 23-year-old has a 2024 net worth of around $6 million (via Celebrity Net Worth).

13 Alix Earle

$7 Million

Alix Earle is a TikTok beauty influencer whose follower count might not be as big as others on the platform, but her viewers have helped make her a very wealthy woman. Earle has 6.9 million followers, with 581 million likes, as she mostly posts beauty advice and shares small tidbits of her life throughout her posts.

What is impressive is how quickly those followers came, though, as she jumped from 1.2 million followers in December 2022 to 4.2 million just one month later. Thanks to that leap, she has been able to parlay that into some major endorsem*nt deals, as she is known to help an item sell out by just posting about it on TikTok (the "Alix Earle Effect").

She not only has her TikTok videos, but also her "Get Ready With Me" (GRWM) vlogs. These have helped secure great endorsem*nt collaborations with many top beauty brands, including Selena Gomez's Rare Beauty.

12 Burak Özdemir

$11 Million

There are a lot of food accounts on TikTok that have found a dedicated fanbase and achieved popularity but, no one matches Burak Özdemir's (also known as CZN Burak) unique content, which sees the chef making supersized foods, always with a giant smile on his face. The Turkish chef is most known for creating incredible masterpieces, such as a 40-inch kebab and a cooked whole ostrich.

Ozdemir also owns restaurants in Taksim, Aksaray, Etiler, Dubai and Tajikistan. According to an article from The Richest, Ozdemir has an estimated net worth of $11 million, which is due in large part to his TikTok account, which features satisfying food content, and his entrepreneurial ventures.

He also likes to show off other restaurants and is there for anyone who wants the best food-related content. With 75 million TikTok followers and 1.5 billion likes, he has used that to help drive attention to his restaurants, which continues to make him richer.

11 Zach King

$13 Million

Unlike the other TikTokers, Zach King started making short video content long before the concept of TikTok or Musical.ly ever existed. He was one of the most famous YouTube and Vine creators before finally joining TikTok in 2016. He quickly became one of the most followed users on the app with over 50 million followers, and even created one of the most viewed TikTok videos ever, with over two billion views in 2019.

That video showed King, dressed as a rejected Hogwarts student, flying on a broomstick, only to reveal he was on a longboard behind a mirror. As of 2022, it won the Guinness World Record for the most-viewed TikTok video ever. King has 82.1 million followers and over 1.2 billion likes. He has voiced a character in Disney's Zootopia and competed in The Amazing Race in season 28. His estimated 2024 net worth is $13 million (via Forbes).

10 Dixie D’Amelio

$15 Million

Charli D’Amelio’s older sister, Dixie, is also a successful content creator on TikTok. She started her career after her sibling and quickly ventured out to concentrate more on music than dance. Her single, "Be Happy," was released in the summer of 2020 and went on to have over 50 million streams on Spotify, leading her to release another single with Wiz Khalifa in December 2020.

Along with her sister, she secured a brand deal with Morphe and worked on many other sponsored posts with various brands throughout last year, including Puma, Amazon, Prada, Dunkin’ Donuts, and Abercrombie. She also appeared on The D'Amelio Show on Hulu with her other family members.

Dixie's reported net worth is around $15 million (via Celebrity Net Worth) and this is almost all from her endorsem*nt and brand deals, although she does have a musical contract with the label HitCo Entertainment. Other than TikTok, she also has 25 million Instagram followers.

9 Bella Poarch

$16 million

Bella Poarch has achieved fame after only being on TikTok for four months. Her breakout video features a TikTok music track that is perfect for cosplayers ("Nippon Egao Hyakkei"), and her incredibly charming expressions captured the hearts of TikTok users around the world and that fame has led to many opportunities. She has used her TikTok fame to sign deals with various eSports leagues, 100 Thieves, and FeZa Clan. She also earned her own music deal.

Apart from posting sponsored content on her social media platforms, Poarch landed a record deal with Warner Records, with her songs "Build a B*tch" and 'Inferno" reaching millions of streams on Spotify and Apple Music. According to Cosmopolitan, Poarch's current net worth sits at $2 million, and it's only expected to grow as her career trajectory is on a steady upward course. With over 94 million followers and her music deal, Poarch has an estimated net worth of $16 million.

8 Brent Rivera

$17.5 Million

Brent Rivera is a comedian on TikTok, but he started on other social media platforms before settling down there. Rivera was huge on Vine and then moved to YouTube before making it to TikTok and becoming an even bigger star. His comedy videos include him and often his little sister, Lexi, and have earned him over 48 million followers and over 1.6 billion likes. His videos often see him either doing his own comedy or playing along with a song or voice track from someone else.

He has appeared in the web series Brobot and the Hulu series Light as a Feather as Issac Salcedo. In 2020, he achieved something major when he won a Streamy Award. His fortune started with him picking up several endorsem*nt deals and sponsors, including Starbucks, Xbox, and Prada. He created his own media company, Amp Studios, which supports other creators and emerging brands. His 2024 net worth is an estimated $17.5 million (via Forbes).

7 Khabane Lame

$20 Million

Khabane Lame has been thrust into the limelight thanks to his Tiktoks, where he reacts to other people's videos and often makes fun of complicated DIY videos. Based in Italy, the Senegalese TikTok star has amassed more than 162 million followers with over 2.4 billion likes, making him one of the most followed accounts on TikTok. The 22-year-old Tiktok celebrity's wholesome comedy skits have helped him land various deals, including being the face of Web3, which is one of Binance's projects.

Hugo Boss, Amazon Prime, State Farm, Cheetos, and Netflix have also collaborated with him. According to reports, Lame has made $20 million from all his sources of TikTok income (via I Will Teach You To Be Rich), which is more than he ever made on the job where he got fired during the pandemic. In one of his videos from June 2024, he showed himself watching the new Bad Boys: Ride or Die movie and acted shocked when he made a cameo in the film.

6 Josh Richards

$22 Million

Josh Richards joined TikTok in 2019 and swiftly garnered immense popularity with his lip-syncing, dancing, and singing videos. He is one of TikTok's biggest stars, with over 25.7 million followers and two billion likes.

In less than a year, he managed to secure partnership deals with brands such as HouseParty and Reebok, launched his own influencer merchandise, and co-founded his own talent managing company known as TalentX and a drink brand called Ani Energy. Thanks to his partnership deals, Josh Richards has worked to expand his reach outside of just social media income.

Other ventures he has started include a podcast called "BFFs," and a job where he is an advisor to start-ups and organizations that plan to cater to teens and young adults. He is also active on YouTube (2.15 million followers), Instagram (6.6 million followers), and X (1.9 million followers). His 2024 net worth is an estimated $22 million (via Sportskeeda).

5 Matt Rife

$25 Million

Matt Rife is a comedian whose brand skyrocketed thanks to TikTok. As a standup comedian, Rife has found social media to be one of the best tools for selling out his live shows. This all happened thanks to TikTok when his video of joking with a female fan at a club went viral. By 2024, his follower count had jumped to 18.6 million, with 415 million likes and his star has only risen from there.

He mostly posts clips of his stand-up act, which involves him talking to his audience members and making them part of the show. One of those posts made him extremely popular, as he talked to a woman in Iowa for an extended period. The post finished with 8.3 million likes and over 25,600 comments. This helped him become a massive star, with two Netflix comedy specials, and he even performed in the Hollywood Bowl. Matt has a net worth of $25 million (via Forbes).

4 Addison Rae

$25 Million

Addison Rae started by making simple dance videos on TikTok while attending LSU. She quickly became the highest-earning TikTok star for a short time, with over 50 million followers in less than a year. After hitting a million followers on the platform in 2019, she started creating monetized content for brands such as Fashion Nova and Daniel Wellington. Her growing success also led to brand deals and collaborations with renowned companies such as American Eagle and Reebok.

Moreover, she recently launched her own vegan cosmetics line, Item Beauty, and has created her own fragrance line. She also gained Hollywood's attention and picked up the lead role in the movie He's All That, which hit Netflix in 2021. She has also appeared in The Kardashians and had more movie roles in Thanksgiving in 2023 and the upcoming Animal Friends in 2025. Her net worth in 2024 is an estimated $25 million (via Celebrity Net Worth).

3 Charli D’Amelio

$30 Million

The Queen of TikTok, Charli D’Amelio, is the app's second most-followed content creator, with over 155 million followers and 11.7 billion likes. Starting her TikTok career at just 15 in 2019, she created some of the most liked and shared dance challenge videos on the app. D’Amelio’s career skyrocketed from there. She was invited by Bebe Rexha to open for the Jonas Brothers, appeared in the singer’s music video, and was featured in a Superbowl commercial.

She even appeared on the Tonight Show with Jimmy Fallon. Furthermore, she has secured many deals with brands like EOS, Invisalign, CeraVe, Prada, and Dunkin’ Donuts. She is the highest-paid TikTok star and the fifth highest-paid Creator (via Forbes). She made $17.5 million from her clothing brand, Social Tourist, won her season of Dancing with the Stars, and was in the Hulu show Charli vs. Dixie. Charli D’Amelio’s 2024 net worth is $30 million (via Celebrity Net Worth).

2 Will Smith

$350 Million

Will Smith has been one of the most successful entertainers in adopting a regular TikTok presence. The Bad Boys star has over 74 million followers with over 548 million likes. This is a far cry from the best TikTok influencers, but that doesn't affect Smith's bottom line.

While he suffered a decline in popularity after his Chris Rock Oscars controversy, he has started his comeback with Bad Boys: Ride or Die and is still popular on TikTok to this day. He even has a video where he talks to fellow TikTok superstar Khabane Lame and congratulates him on appearing in the new Bad Boys movie.

That video alone had over 111,000 likes after just one day. Will Smith's net worth is massive thanks to a movie career that includes hits like Bad Boys, Independence Day, and the Oscar-nominated King Richard. For two years, he was the most followed actor on TikTok, but he lost that role recently to someone who has even more money than him.

1 Dwayne Johnson

$800 Million

The celebrity who beat out Will Smith for the most TikTok followers on the app is Dwayne "The Rock" Johnson. His account is listed under his wrestling persona of The Rock, and he has 74.5 million followers, slightly surpassing Smith on the list. He also has over 550 million likes, which is also higher than the Bad Boys actor. What The Rock has going for him is his easy-to-like persona, where he talks directly to the camera and relates as best he can to the viewers.

Other examples of videos include his workout routines, which he takes great pride in, his diet tips, and promoting his movies, WWE appearances, and even the XFL football league he owns. He also has guests on sporadically, including Kevin Hart. For his net worth, The Rock is worth around $800 million (via Celebrity Net Worth) thanks to his WWE income, highly paid movie roles, and investments over the years. On TikTok, no one is wealthier than The People's Champion.