Europe Electric Hair Brush Market Growth, Size, Trends, Share, Revenue, Scope and Future Outlook: SPER Market Research (2024)

Europe Electric Hair Brush Market Introduction and Overview

According to SPER Market Research, the Europe Electric Hair Brush Market is estimated to reach USD 347.26 million by 2033 with a CAGR 6.53%.

The report includes an in-depth analysis of the Europe Electric Hair Brush Market, including market size and trends, product mix, distribution channels, and supplier analysis.Hair can be dried, straightened, and combed with electric brushes. Electric hairbrushes provide a wider range of uses than traditional hairbrushes, such as drying and straightening. In addition to being less painful and doing less damage to the hair, electric hairbrushes save the time and effort required to comb through a person's hair. To get the required outcomes, conventional hair brushes need to be used with a lot of repeated movements and force. At the moment, paddle and flat electric hair brushes are the two most popular types. When the plates are heated, heat is delivered into the hair, adding lustre, smoothing, and drying. Electric hairbrushes are highly popular for straightening, curling, and waving hair; women use them the most.

Market Opportunities and Challenges

Opportunities:Consumer demand for different types of hair straighteners is fueled by factors such as celebrity branding, rising disposable income, and an increase in beauty-conscious customers. Because of the growing demand for hair straightening brushes, consumers are increasingly on the lookout for technological breakthroughs in product offerings, meaning to use the product in a lot more practical way. As a result, producers have started planning their innovations based on what buyers want. For example, Remington created a hair straightening brush with a suspended plate mechanism as a substitute for the standard rigid plate. Even hair coverage while straightening is significantly easier to achieve and more comfortable thanks to the air plate system's flexibility. Thus, the market for various kinds of hair straighteners is driven by manufacturers' creative product offerings.

Challenges:Counterfeit brands have emerged as a result of high prices and the notable appeal of electric hair brush brands such as L'Oréal S.A., Panasonic, Philips, and Revlon. In emerging markets where consumers are extremely price conscious, counterfeit brands are typically common. In these areas, this issue makes it more difficult for the original electric hair brush brands to sell. Due to their poor quality, numerous annoyances, and safety hazards, counterfeit items are typically viewed negatively by customers. The online distribution channel is one of the primary locations where the sale of counterfeit goods can be discreetly hidden. Therefore, it is expected that the expansion of the fake goods sector will limit the size of the worldwide electric hair brush market.

Market Competitive Landscape

The competitive landscape in the electric hair brush market is marked by fierce competition among manufacturers and a steady entry of newcomers. Market participants are attempting to acquire a competitive advantage through improvements in design, features, and technology. In this highly competitive market, brand reputation and marketing methods are also important for differentiating items. Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, Revlon, Inc (MacAndrews & Forbes), Spectrum Brands Holdings, Inc., Conair LLC (American Securities LLC), Dafni, Helen of Troy Limited, Corioliss, and Miropure are among the major participants.

COVID-19 Impact on Europe Electric Hair Brush Market

The Covid-19 epidemic has had a significant influence on the hairbrush industry. The demand for hairbrushes is decreasing as salons close and outdoor activity declines. As the battle worsens, the supply chain may suffer, causing prices to rise and deliveries to be delayed. The pandemic's impact on consumer behaviour has also reduced demand for hairbrushes, owing to less social encounters and home-based jobs. However, with a focus on hygiene and personal grooming, the business is expected to grow, albeit slowly. The market is expected to recover as things gradually return to normal.

Key Target Audience:

Our in-depth analysis of the Europe Electric Hair Brush Market includes the following segments:

Key Topics Covered in the Report:

1. Introduction

1.1. Scope of the report

1.2. Market segment analysis

2. Research Methodology

2.1. Research data source

2.1.1. Secondary Data

2.1.2. Primary Data

2.1.3. SPER’s internal database

2.1.4. Premium insight from KOL’s

2.2. Market size estimation

2.2.1. Top-down and Bottom-up approach

2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis

4.1.1. Drivers

4.1.2. Restraints

4.1.3. Opportunities

4.1.4. Challenges

4.2. COVID-19 Impacts of the Europe Electric Hair Brush Market

5. Market variable and outlook

5.1. SWOT Analysis

5.1.1. Strengths

5.1.2. Weaknesses

5.1.3. Opportunities

5.1.4. Threats

5.2. PESTEL Analysis

5.2.1. Political Landscape

5.2.2. Economic Landscape

5.2.3. Social Landscape

5.2.4. Technological Landscape

5.2.5. Environmental Landscape

5.2.6. Legal Landscape

5.3. PORTER’s Five Forces

5.3.1. Bargaining power of suppliers

5.3.2. Bargaining power of buyers

5.3.3. Threat of Substitute

5.3.4. Threat of new entrant

5.3.5. Competitive rivalry

5.4. Heat Map Analysis

6. Competitive Landscape

6.1. Europe Electric Hair Brush Market Manufacturing Base Distribution, Sales Area, Product Type

6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Electric Hair Brush Market

7. Europe Electric Hair Brush Market, By Product Type (USD Million) 2020-2033

7.1. Europe Electric Hair Brush Market Size, Share and Forecast, By Product Type, 2020-2026

7.2. Europe Electric Hair Brush Market Size, Share and Forecast, By Product Type, 2027-2033

7.3. Round Brush

7.4. Flat Brush

8. Europe Electric Hair Brush Market, By Category (USD Million) 2020-2033

8.1. Europe Electric Hair Brush Market Size, Share and Forecast, By Category, 2020-2026

8.2. Europe Electric Hair Brush Market Size, Share and Forecast, By Category, 2027-2033

8.3. Men

8.4. Women

8.5. Unisex

9. Europe Electric Hair Brush Market, By Distribution Channel (USD Million) 2020-2033

9.1. Europe Electric Hair Brush Market Size, Share and Forecast, By Distribution Channel, 2020-2026

9.2. Europe Electric Hair Brush Market Size, Share and Forecast, By Distribution Channel, 2027-2033

9.3. Supermarkets and Hypermarkets

9.4. Specialty Stores

9.5. Online Retail

9.6. Others

10. Europe Electric Hair Brush Market Forecast, 2020-2033 (USD Million)

10.1. Europe Electric Hair Brush Market Size and Market Share

11. Europe Electric Hair Brush Market, By Region, 2020-2033 (USD Million)

11.1. Europe Electric Hair Brush Market Size and Market Share By Region (2020-2026)

11.2. Europe Electric Hair Brush Market Size and Market Share By Region (2027-2033)

11.3. Germany

11.4. France

11.5. Italy

11.6. UK

11.7. Russia

11.8. Rest of Europe

12. Company Profile

12.1. Panasonic Corporation

12.1.1. Company details

12.1.2. Financial outlook

12.1.3. Product summary

12.1.4. Recent developments

12.2. Koninklijke Philips N.V

12.2.1. Company details

12.2.2. Financial outlook

12.2.3. Product summary

12.2.4. Recent developments

12.3. The Procter & Gamble Company

12.3.1. Company details

12.3.2. Financial outlook

12.3.3. Product summary

12.3.4. Recent developments

12.4. Revlon, Inc

12.4.1. Company details

12.4.2. Financial outlook

12.4.3. Product summary

12.4.4. Recent developments

12.5. Spectrum Brands Holdings, Inc

12.5.1. Company details

12.5.2. Financial outlook

12.5.3. Product summary

12.5.4. Recent developments

12.6. Conair LLC

12.6.1. Company details

12.6.2. Financial outlook

12.6.3. Product summary

12.6.4. Recent developments

12.7. Dafni

12.7.1. Company details

12.7.2. Financial outlook

12.7.3. Product summary

12.7.4. Recent developments

12.8. Helen of Troy Limited

12.8.1. Company details

12.8.2. Financial outlook

12.8.3. Product summary

12.8.4. Recent developments

12.9. Corioliss

12.9.1. Company details

12.9.2. Financial outlook

12.9.3. Product summary

12.9.4. Recent developments

12.10. Miropure

12.10.1. Company details

12.10.2. Financial outlook

12.10.3. Product summary

12.10.4. Recent developments

12.11. Others

13. Conclusion

14. Reference Links

15. List of Abbreviations

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

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